This was taken from Andy Stanley and Lane Jones’s book, “Communication for a Change:Seven Keys to Irresistible Communication.”  It outline the basic structure and elements of a sermon they prescribe as a part of each message.communicate-for-change

  1. ME (Orientation) – Introduce yourself and your topic – find common ground with your audience.
  2. WE (Identification) – Build an emotional common ground with your audience – build as many bridges emotionally as possible.
  3. GOD (Illumination) – God has a solution for us today – engage your audience with the text – Don’t just read it. Don’t explain it to death. Make it fascinating!
  4. YOU (Application) – Find one point of application everyone can embrace. Don’t ask them to make a life altering decision. Give them a measurable or reachable goal. Encourage them to try something for a week, a day or even a month.
  5. WE (Inspiration) – cast a vision – prompt a decision by briefly describing what would happen if this group of people would follow what has been taught. Tell them to imagine what WE could do together.

PDF of this document: ME WE GOD YOU WE


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